A Coastal Identity
With the Calm of
Baja

Challenge

Anima Baja is a coastal lifestyle brand, and its identity needed to feel relaxed, natural and premium.

The brand had to live on merchandise, on the beach and on screens.

Solution

We designed a simple, memorable A mark with a deep teal palette inspired by the sea.

The identity was applied to tote bags, caps, mugs, umbrellas, notebooks and more.

How we helped

Brand Strategy
Logo Design
Visual Identity
Merchandise

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