A Bold Brand and
Broadcast System for
Sports Media

Challenge

FloSports covers live sport across many disciplines, so the brand had to be loud, fast and flexible.

The system needed to work on broadcasts, social artwork and digital products.

Solution

We designed a dynamic identity with a bold red, black and white palette, sharp type and a strong F mark.

The system covers broadcast graphics, event artwork, score layouts and brand applications.

How we helped

Brand Identity
Broadcast Graphics
Campaign Artwork
Brand System

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