A Sharp, Confident
Identity Built to
Stand Out

Luxxe is an independent creative studio working across strategy, design and digital, and its own brand had to prove what it can do.

The identity needed one memorable mark that stays strong in red, black and white, on paper, on merchandise and on screens.

We designed a wordmark built around a distinctive X, with a dotted motion pattern, a bold red, black and white palette and clean typography.

The system now runs across business cards, brochures, editorial spreads, staff passes, caps, mugs, notebooks, the website and the mobile site.