A Calm, Luxury Identity
for a Skincare Brand
Built on Daily Ritual

Skinsanity makes skincare for a daily ritual of care, and the brand needed to feel calm, premium and honest.

The identity had to work on bottles and boxes, in a store, on a website and on a phone screen.

We designed an infinity-inspired mark, a refined wordmark and a warm palette of cream, sand and black.

The system now carries the brand across packaging, shopping bags, signage, business cards and the website.