Project

Pulseo

Industry

Healthcare

Service

Brand identity

A Warm, Modern
Identity for
Healthcare

Challenge

Pulseo works in healthcare, where the brand needs to feel caring and modern.

The identity had to work on apps, cards, ID badges and bags.

Solution

We designed a friendly P mark with a vivid pink and plum palette.

The system now runs across care cards, ID badges, a patient welcome folder, a care booklet, carrier bags, reception signage and lightboxes, uniforms, the website and the care app.

Pulseo: board, healthcare brand identity
How we helped

Brand Strategy
Logo Design
Visual Identity
Print & Signage
Uniforms
Web & App Design

Pulseo: care cards on warm stone, healthcare brand identity
Pulseo: medical badge on plum lanyard, healthcare brand identity
Pulseo: pulse mark reception wall, healthcare brand identity
Pulseo: care app on blush paper, healthcare brand identity
Pulseo: patient welcome folder, healthcare brand identity
Pulseo: carrier bag on plum pedestal, healthcare brand identity
Pulseo: care homepage in a blush, healthcare brand identity
Pulseo: aubergine care portrait, healthcare brand identity
Pulseo: care booklet on blush stone, healthcare brand identity
Pulseo: lightbox in a quiet lobby, healthcare brand identity
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