Service
Brand Identity & Logo
Includes
Strategy, naming, logo, identity system, guidelines, applications
Timeline
Usually 3 to 5 weeks
Best for
New businesses, rebrands and growing teams
Brand identityand logo designpeople remember.
We help businesses find a clear position, then turn it into a logo and a visual identity that looks right everywhere: website, social, print, packaging and space.
Velora: brand identity by SCALO CREATIVE
Most businesses outgrow their first logo long before they replace it. The result is a brand that looks different on every channel and undersells the quality of the work behind it.
Customers notice. A brand that feels inconsistent is harder to trust and easier to forget.
We start with positioning: who you serve, what makes you different and how you want to be seen. Every design decision comes from that.
Then we build a complete identity system, not just a logo, so your team can use the brand with confidence wherever it appears.
What you get
Everything your brand needs to show up well.
- 01
Brand positioning
A clear statement of who you are for, what you offer and why you are different. The foundation for every decision that follows.
- 02
Naming
If you need a name, we explore options against your positioning and shortlist the strongest, with simple domain checks.
- 03
Logo design
A primary logo, secondary versions and a brand mark, built on a precise grid so it works from favicon to billboard.
- 04
Visual identity
Colour palette, typography, graphic elements and image style that make your brand recognisable at a glance.
- 05
Brand guidelines
A clear guide that shows your team and partners how to use the brand correctly, so it stays consistent as you grow.
- 06
Brand applications
Business cards, stationery, social templates, signage or merchandise, designed for the places your customers meet you.
Velora: hanging banner
Velora: street poster
The identity system
Everything a brand needs to look like itself.
A logo is the start. The system around it is what makes a brand recognisable on every surface, from a business card to a shop front.
Core identity
- Brand positioning and personality
- Primary logo, wordmark and brand mark
- Logo versions for every size and background
- Colour palette with print and screen values
- Typography for headlines, text and digital
- Graphic elements, patterns and image style
Applications
- Business cards, letterhead and envelopes
- Packaging, labels and inserts
- Signage, banners and posters
- Social media templates and profile images
- Website and app styling
- Presentation and document templates
Velora: editorial and print
An identity system, from mark to applications
How it works
From first call to finished brand, in four clear steps.
- 01
Discover
A workshop and research into your market, your customers and your competitors, so the brand starts from something true.
You getA short brand brief we agree together
- 02
Position
We define your positioning, personality and tone and, if you need one, your name.
You getPositioning and, if needed, a name shortlist
- 03
Design
Logo routes and a full visual system, tested on real applications and refined with your feedback at each stage.
You getYour logo and identity system
- 04
Deliver
Brand guidelines, every file format you need and the applications in scope, ready for print and screen.
You getGuidelines, files and applications
Identities at work
Velora across print, signage, space and digital, plus identities from the studio gallery, each tested on real applications before hand-over.
Velora: signage and environment
Velora: business cards
Velora: packaging and unboxing
Velora: journal cover
Velora: notebooks
Velora: poster
Velora: website and mobile
Velora: brochure
Velora: journal spread
Zamani: luxury jewellery identity
Prokore: inspection services identity
Rise: facility services identity
Auren: premium consulting identity
Luxxe: creative studio identity
At hand-over
Everything you need to use your brand.
- Logo files in every format: SVG, PDF and PNG for screen and print
- Colour values for print (CMYK, Pantone) and screen (RGB, HEX)
- Font files or licences, with type sizes and pairings
- Brand guidelines PDF your team and partners can follow
- Application artwork in scope, ready to print or publish
- Social media templates and profile images
- Editable source files for future work
- Support while you roll the brand out
Want to see brands we built for clients?
Our case studies tell the full story of identities designed for real businesses, from first workshop to launch.
Most projects take three to five weeks from the first workshop to final files. A logo refresh can be quicker, and a full rebrand with naming can take longer. You get a clear timeline before we start.
Your logo in every format you need (SVG, PDF and PNG for screen, plus print-ready files), your colour and type specifications, the full identity system and a brand guidelines PDF. Any applications in scope, such as business cards or social templates, come print-ready or ready to edit.
We present a small number of considered directions rather than dozens of options, then refine the one you choose together. The number of revision rounds is written into your quote, so there are no surprises.
Yes. We can keep what people already recognise and modernise the rest, or build a new identity if the current one is holding you back. We recommend the right level after the discovery call.
Yes. We work with clients around the world. Workshops and reviews happen on video calls at times that suit you, with written updates in between, so the project keeps moving whatever your time zone.
Once the project is paid in full, the final approved logo and identity files are yours to use, as set out in our terms.
Yes. Most identities include a set of real applications, such as business cards, stationery, packaging, signage, banners and social templates, so you can see the brand working before it goes live.
A short call about your business, your customers and where you want to go, plus anything you already have: an old logo, photos, competitor examples or brands you admire. We guide you through the rest.
Ready to start your brand?
Tell us about your business and where you want it to go. We will reply with a tailored quote and a clear plan.